Austin Blues Festival & Antone's   
SXSW Day Party
Austin, TX | 2026 SXSW Day Party

Antone's Forever and Austin Blues Festival hosted a free SXSW Day Party celebrating live blues, zydeco, and roots music during one of the industry's biggest weeks. The event brought together artists, music industry professionals, and fans for a full day of performances in the heart of Austin.

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My Role

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I supported sponsorship sales and event execution by developing partnership opportunities, coordinating sponsor communications, and ensuring activations and event logistics were successfully executed on-site. My work helped create a seamless experience for both brand partners and attendees.

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Responsibilities

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• Sold sponsorship packages and secured event partners

• Managed sponsor communications leading up to the event

• Coordinated sponsor activation logistics and event setup

• Oversaw on-site sponsor execution and deliverables

• Supported event operations throughout the day

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Brand Partners

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• Austin Subaru (Presenting Sponsor)

• Planet K

• Tejas Tonic

• Skipjack Oyster

• Strait Music

• Antone's Famous Po' Boys

• Mezcal Amarás

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Event Highlights

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• Official SXSW Day Party presented by Austin Subaru

• Featured performances from regional and nationally recognized artists

• Brought together live music, hospitality, and strategic brand partnerships

• Supported sponsor activations from planning through on-site execution