Concord GRAMMY After Party

Concord hosted an exclusive GRAMMY After Party celebrating music's biggest night, bringing together artists, executives, industry professionals, and invited guests for an unforgettable evening. The event featured premium brand partnerships designed to elevate the guest experience through thoughtfully integrated activations.

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My Role

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I supported sponsorship sales and event execution by securing brand partnerships, coordinating sponsor communications, and ensuring each activation was successfully executed on-site. My work helped create a seamless experience for both brand partners and guests throughout the event.

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Responsibilities

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• Sold sponsorship packages and secured official brand partners

• Managed sponsor communications from planning through execution

• Coordinated load-in logistics and activation setup

• Oversaw on-site sponsor activations and deliverables

• Supported event operations throughout the evening

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Brand Partners

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• LALO Tequila

• Tito's Handmade Vodka

• Waterloo Sparkling Water

• Yerba Madre

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Event Highlights

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• Exclusive after party following the 2026 GRAMMY Awards

• Featured premium food and beverage brand activations

• Managed sponsorship execution from planning through event day

• Created memorable guest experiences through strategic brand integration